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Retail & E-commerce Businesses for Sale in Wisconsin

Browse 37 retail & e-commerce businesses currently for sale in Wisconsin with an average asking price of $1.1M. Retail stores and online commerce

Active Listings
37
Median Asking Price
$875K
Median SDE
$140K
Median Multiple
5.0x SDE
Avg Asking Price
$1.1M
Average SDE
$206K
Listed in Last 30 Days
7
Added This Week
2

Median figures are computed over the 25 listings currently browsable on this page. Averages and counts cover all 37 active listings tracked in the last 90 days.

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Retail & E-commerce Businesses for Sale in Wisconsin

Showing 25–26 of 26

Apr 21

Established Turnkey Bait & Tackle Shop for Sale in Wisconsin

WI
$997KRetail & E-commerce
Why Buy

This well-regarded Wisconsin bait and tackle shop has earned regional recognition and loyal customer following over more than two decades serving recreational anglers in a high-traffic lakeside market. Multiple revenue streams including retail tackle, guided fishing trips, and equipment repair provide seasonal balance and reduce reliance on any single income source. Strong manufacturer and wholesaler relationships combined with an experienced staff make this a true turnkey operation.

Sticky CustomersHigh Seasonality
Apr 16

High-volume Profitable Grocery Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$4.0MRetail & E-commerce
Why Buy

This Wisconsin grocery store operates under a branded format and generates substantial monthly revenue, supported by a diversified product mix including produce, hot foods, deli, and packaged goods. Real estate is included in the transaction, providing the buyer with both a going concern and underlying property value. The business is positioned for owner-operators seeking a high-volume food retail operation with strong top-line performance.

Sticky Customers

Explore More Wisconsin Markets

Industries in Wisconsin

Food & Beverage36 listingsManufacturing & Production20 listingsConstruction & Trades19 listingsProfessional Services16 listingsHome Services16 listingsHealthcare & Wellness14 listingsEntertainment & Recreation12 listingsWholesale & Distribution11 listingsTransportation & Logistics9 listings

Metro Areas in Wisconsin

Milwaukee, WI44 listingsMadison, WI18 listings
All businesses for sale in Wisconsin →Retail & E-commerce in all states →Browse all states and industries →

Frequently Asked Questions

How many retail & e-commerce businesses are for sale in Wisconsin?
Searcher OS currently tracks 37 businesses for sale in Wisconsin, aggregated daily from broker websites and the major marketplaces. 2 of them were listed in the last 7 days. Every listing is de-identified — you see the financials and metro area first, and unlock full details free.
How much does a retail & e-commerce business cost in Wisconsin?
The median asking price of current listings is $875,000, and average seller's discretionary earnings run around $206,000. Most small businesses trade at a multiple of cash flow, so compare the asking price against earnings rather than revenue.
What multiple of earnings do retail & e-commerce businesses in Wisconsin list for?
Across the 25 retail & e-commerce businesses currently browsable in Wisconsin, the median asking price is $875K and the median seller's discretionary earnings (SDE) is $140K. The median asking price works out to 5.0x SDE. Multiples vary with size, growth, and owner dependence, so treat this as a benchmark rather than a rule.
Can I buy a Wisconsin retail & e-commerce business with an SBA loan?
Usually, yes. Most businesses in this size range qualify for SBA 7(a) acquisition financing, which typically covers up to 90% of the purchase price on a 10-year term, leaving a 10–15% down payment. Lenders look for steady cash flow that covers the loan payments with room to spare (debt service coverage), so listings with documented earnings are the easiest to finance.
How do I find retail & e-commerce businesses for sale in Wisconsin before they hit the big marketplaces?
Most listings appear on individual broker websites days or weeks before they reach the national marketplaces. Searcher OS scrapes those broker sites daily and matches new Wisconsin retail & e-commerce listings against your acquisition criteria, so you can be the first call instead of one of fifty.

Buying a Retail & E-commerce Business in Wisconsin

Buying a retail & e-commerce business in Wisconsin pairs a sector you can evaluate with a market you can drive to. Retail stores and online commerce Common business types include Specialty Retail, E-commerce, Franchise Retail, Convenience Stores.

When you compare retail & e-commerce listings in Wisconsin, look past the asking price: verify seller's discretionary earnings against tax returns, understand how much revenue is recurring versus project-based, and gauge how dependent the business is on the current owner. Most listings in this range qualify for SBA 7(a) financing with 10–15% down, so a deal's debt service coverage matters as much as its headline price. These guides cover the fundamentals:

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