Retail & E-commerce Businesses for Sale in Wisconsin

Browse 33 retail & e-commerce businesses currently for sale in Wisconsin with an average asking price of $1.5M. Retail stores and online commerce

Active Listings
33
Avg Asking Price
$1.5M
Average SDE
$323K
Added This Week
1

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Retail & E-commerce Businesses for Sale in Wisconsin

Showing 115 of 15

2w ago

Pool And Spa Retailer for Sale in Wisconsin

WI
$548KRetail & E-commerce
Cash Flow:$160K
Multiple:3.4x
Why Buy

This specialty retailer and service dealership combines hot tubs, saunas, pools, and water conditioning with multiple revenue streams and contracted customers in Wisconsin. A loyal customer base, recognized product lines, recurring service potential, and reported profitability support a turnkey acquisition.

Recurring RevenueSticky Customers
2w ago

Established Value-add Grocery Store for Sale in Wisconsin

WI
$750KRetail & E-commerce
Cash Flow:$50K
Multiple:15.0x
Why Buy

This Wisconsin grocery store combines retail sales with rental income from an on-site apartment and an existing tenant. Available kitchen space and additional revenue opportunities provide a buyer with multiple avenues to improve earnings beyond the current operating base.

Sticky CustomersGrowth Trajectory
3w ago

Profitable Grocery Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$1.5MRetail & E-commerce
Cash Flow:$180K
Multiple:8.3x
Why Buy

This grocery business includes an integrated meat market, which can broaden customer appeal and revenue sources within a staple retail category. Buyers may value the essential nature of the business and the potential stability of daily consumer demand.

Sticky Customers
Jul 5

Full-service Established Car Wash for Sale in Wisconsin

WI
$875KRetail & E-commerce
Cash Flow:$160K
Multiple:5.4x
Why Buy

This business combines fuel sales with car wash services, creating multiple revenue streams from a convenience-oriented customer base. The model can appeal to buyers who want an asset-heavy operation with steady traffic potential and cross-selling opportunities.

High CapExRegulatory Risk
Jun 24

High-potential Gas Station for Sale in Wisconsin

WI
$3.0MRetail & E-commerce
Cash Flow:$600K
Multiple:5.0x
Why Buy

This is a multi-site gas station and convenience store package with documented fuel volume history and projected store sales that indicate meaningful operating potential. A hands-on buyer may be drawn to the asset-backed structure and the opportunity to restart and optimize operations in Wisconsin.

High CapEx
Jun 24

Established Retail & E Commerce for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$550KRetail & E-commerce
Cash Flow:$335K
Multiple:1.6x
Why Buy

Established retail & e-commerce business serving the Milwaukee-Waukesha-West Allis metro. The business generates meaningful owner earnings, supporting an acquisition in the $500K–$750K range. Exact location, full description, and seller details are available after sign-up.

Recurring RevenueSticky CustomersGrowth Trajectory
Jun 22

Well-located Sporting Goods Store for Sale in Madison, WI

Madison, WI
$1.5MRetail & E-commerce
Cash Flow:$375K
Multiple:4.0x
Why Buy

This retail business combines outdoor-oriented merchandise with a sizable commercial property footprint and strong roadside visibility. It may appeal to a buyer looking for a destination retail operation with real estate advantages and local customer traffic.

Jun 22

Profitable Ecommerce Store for Sale in Wisconsin

WI
$6KRetail & E-commerce
Cash Flow:$2K
Multiple:3.3x
Why Buy

This online retail business offers a low-overhead model with simple day-to-day operations and limited physical footprint. Its appeal lies in the small price point and the ability to serve a niche consumer market from anywhere.

High Seasonality
Jun 22

Established Ecommerce Store for Sale in Madison, WI

Madison, WI
$550KRetail & E-commerce
Cash Flow:$177K
Multiple:3.1x
Why Buy

This e-commerce business sells a broad catalog of products in a category with steady consumer demand. The online model and large assortment can appeal to buyers looking for a scalable retail operation in Wisconsin.

Recurring RevenueGrowth Trajectory
Jun 19

Turnkey Sporting Goods Store for Sale in Wisconsin

WI
$450KRetail & E-commerce
Cash Flow:$80K
Multiple:5.6x
Why Buy

This sporting goods retailer combines equipment and apparel sales with value-added services that help support repeat business. Its streamlined operations and loyal customer base may appeal to buyers seeking a specialty retail business with differentiated service.

Sticky CustomersGrowth Trajectory
Jun 10

Sporting Goods & Meat for Sale in Wisconsin

WI
$1.3MRetail & E-commerce
Cash Flow:$59K
Multiple:22.0x
Why Buy

This Wisconsin sporting goods and USDA-inspected meat processing operation offers a rare combination of retail, hunting and fishing supply, and federally inspected meat processing under one roof. The sale includes real estate, all processing equipment, smokers, and full inventory, providing a turn-key asset bundle at a modest asking price relative to replacement cost. Multiple growth avenues — expanded specialty meat products, increased slaughter capacity — offer immediate upside for a motivated operator.

Regulatory RiskHigh CapEx
Jun 7

Gas Station Convenience Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$550KRetail & E-commerce
Cash Flow:$335K
Multiple:1.6x
Why Buy

This multi-location branded gas station and convenience store portfolio in the Milwaukee, WI metro operates with strong combined merchandise and fuel volume from sites positioned in affluent suburban corridors with high visibility. The business benefits from diversified income streams including fuel margin, lottery, tobacco, ATM, and other commissions. The cluster of nearby locations creates operational efficiencies and a compelling platform for an owner-operator or family group.

Recurring RevenueSticky Customers
May 30

Multi Department General Store for Sale in Wisconsin

WI
$775KRetail & E-commerce
Cash Flow:$100K
Multiple:7.8x
Why Buy

This multi-department retail operation serves a Wisconsin recreation market, generating revenue across hardware, sporting goods, beverages, and specialty gifts from a single location. Year-round foot traffic from permanent residents, seasonal property owners, and outdoor recreation visitors creates stable, recurring demand across seasons. A customer loyalty program, established vendor relationships, and multiple complementary profit centers under one roof provide a resilient revenue structure with meaningful upside through expanded e-commerce and tourism-focused marketing.

Sticky CustomersHigh SeasonalityRetirement SaleGrowth Trajectory
May 20

Furniture & Home Furnishings for Sale in Wisconsin

WI
$995KRetail & E-commerce
Cash Flow:$250K
Multiple:4.0x
Why Buy

This dominant furniture, decor, and interior design retailer serves northeastern Wisconsin with premium brand partnerships, an experienced team, and a well-established repeat customer base. The business holds a clear competitive leadership position in its regional market, generating consistent revenue and strong cash flow from a loyal clientele. At $995K asking price and $250K in SDE/EBITDA, the company offers a turnkey retail operation with immediate cash flow and multiple pathways for growth.

Manager in PlaceGrowth Trajectory
May 19

Gas Station Convenience Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$650KRetail & E-commerce
Cash Flow:$335K
Multiple:1.9x
Why Buy

This multi-unit branded fuel and convenience retail portfolio in the Milwaukee metro area generates substantial combined merchandise and fuel sales from locations in high-visibility suburban corridors. Revenue is diversified across fuel margins, merchandise, lottery, cigarettes, ATM, and other ancillary income streams. The package is well-suited to an owner-operator or family seeking scale from a consolidated fuel retail acquisition.

Sticky Customers

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Frequently Asked Questions

How many retail & e-commerce businesses are for sale in Wisconsin?
Searcher OS currently tracks 33 businesses for sale in Wisconsin, aggregated daily from broker websites and the major marketplaces. 1 of them were listed in the last 7 days. Every listing is de-identified — you see the financials and metro area first, and unlock full details free.
How much does a retail & e-commerce business cost in Wisconsin?
The median asking price of current listings is $995,000, and average seller's discretionary earnings run around $323,000. Most small businesses trade at a multiple of cash flow, so compare the asking price against earnings rather than revenue.
Can I buy a Wisconsin retail & e-commerce business with an SBA loan?
Usually, yes. Most businesses in this size range qualify for SBA 7(a) acquisition financing, which typically covers up to 90% of the purchase price on a 10-year term, leaving a 10–15% down payment. Lenders look for steady cash flow that covers the loan payments with room to spare (debt service coverage), so listings with documented earnings are the easiest to finance.
How do I find retail & e-commerce businesses for sale in Wisconsin before they hit the big marketplaces?
Most listings appear on individual broker websites days or weeks before they reach the national marketplaces. Searcher OS scrapes those broker sites daily and matches new Wisconsin retail & e-commerce listings against your acquisition criteria, so you can be the first call instead of one of fifty.

Buying a Retail & E-commerce Business in Wisconsin

Buying a retail & e-commerce business in Wisconsin pairs a sector you can evaluate with a market you can drive to. Retail stores and online commerce Common business types include Specialty Retail, E-commerce, Franchise Retail, Convenience Stores.

When you compare retail & e-commerce listings in Wisconsin, look past the asking price: verify seller's discretionary earnings against tax returns, understand how much revenue is recurring versus project-based, and gauge how dependent the business is on the current owner. Most listings in this range qualify for SBA 7(a) financing with 10–15% down, so a deal's debt service coverage matters as much as its headline price. These guides cover the fundamentals:

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