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It takes reps: the funnel

  1. 28,000
    Listings scanned
  2. Matched your criteria
  3. NDAs signed
  4. CIMs reviewed
  5. Seriously reviewed
  6. LOIs submitted
  7. LOIs accepted
  8. Business acquired
  • Here is what kissing a lot of frogs looks like in numbers. This is the volume behind one closed acquisition.
  • Roughly 28,000 listings scanned and 1,300 that match your criteria. Most listings are a no for a simple reason: wrong size, wrong industry, wrong place.
  • About 650 NDAs signed, 291 CIMs reviewed, and 81 deals that earn a serious look. This is the stretch where you actually get good at evaluating businesses.
  • Nine to fourteen LOIs, two or three accepted, and one close.
  • Those numbers are not meant to scare you. They are the reason to have a system. The top of the funnel, the scanning, is the part software does for you. Your hours belong further down.

Funnel figures from Athena Simpson, founder of AcquiMatch, drawn from searchers running structured acquisition processes. Scanning means a ten-second look at the headline, price and financials.

Questions this unit answers

How many deals does it take to buy one business?
Roughly 28,000 listings scanned, 1,300 matches, 650 NDAs, 291 CIMs, 81 serious reviews, 9 to 14 LOIs and 2 to 3 accepted, for one close. Software does the scanning; your hours belong further down the funnel.
How fast can I close a deal?
One or two NDAs a week is a hobby pace. Seven to nine a week, every week, is what an 18 to 24 month search looks like. Some people close in six months through volume or better odds from preparation, usually both.
What is proof of funds and which kind is strongest?
Evidence you have the down payment. A bank or brokerage statement is strongest, then a letter from your bank or brokerage, then a letter from your banker or CPA, then a personal financial statement. A lender prequalification letter proves borrowing capacity, which is a different thing.